We now live in an era with a competitive digital marketplace; small and large business owners have to find ways to keep their potential prospects and existing customers engaged.

Can you think of a better channel to engage your audience than email marketing?

Email marketing is an ideal marketing channel for doing this. The obstacle is many businesses either are ignoring email, are not using it well, or don’t have a well-built email list of their prospects.

You cannot reach them when you don’t have the correct email addresses.

And you can’t influence customers or your potential prospects if you’re not reaching them.

How do we resolve this? By finding the right approach to build the prospect list.

Now, let’s look at how to find people’s emails.

How to find people’s emails?

There are many ways to do that, but the best is using email finder tools to find emails.

GetEmail.io is one of the highly preferred email finder tools to find the correct email addresses of your prospects. It comes with a free trial plan that you can use to find up to ten email addresses every month.

You can use this free plan to verify its efficiency.

So that’s how you build your email list.

Now let us say your customers or ideal prospects come across your email; how successful would you be at regulating their purchase behavior?

If you wish to make the most out of your email marketing campaign, you must ensure that your email marketing strategies are up to date.

Here are the top 10 email marketing trends to look out for in 2022.

Personalization

You have to personalize emails in all aspects, subject lines, email content, email sending time, etc.

Even the offers you present to your existing or potential prospects should be developed to make each of them feel highly valued.

For that, you have to first segment your list based on if they are your existing customers, hot customers, or former customers.

Interactive Emails

You could make your emails interactive by using interactive elements such as surveys, polls, and other design techniques to turn your passive readers into active prospects.

Besides this, poll and survey results create social proof and give you the insights you may use in future emails to improve the email open rates, click-through rates, and conversions.

Privacy

It would be best to inform your prospects that their shared personal information is safe & secure and will not be sold or shared to any third party.

If you fail to provide a strong privacy statement, you are on the verge of losing the click-throughs and conversions in 2022.

Artificial Intelligence

In 2022, email marketing services, tools, and management platforms will be taking advantage of Artificial Intelligence like never before.

With artificial intelligence, businesses would be able to find email addresses, manage prospect lists, find the most compelling subject lines, and identify the best sending times, etc., quickly.

Mobile Optimization

Since most people use mobile devices more than desktop computers to browse the Internet, the mobile-first design will become the standard in 2022.

Suppose your email is designed with a positive mobile user experience; In that case, you are sure to acquire the interest of your recipients who would otherwise ignore any email from you or even build a negative opinion about you or your brand as a result of all the zooming and pinching you’re forcing them to do in your email.

Apart from this, in the year 2022, where minimalism will be a growing trend, there will be a demand for plain text emails.

Include the feature to view your email in dark mode and work on the quality of your landing page.

Final thoughts

Email marketing continues to be the best approach to engage the audience in the years to come. You need to be up to date with the trend and apply it to your marketing practices for good results.