7 Insightful Tips to Develop a Video Marketing Strategy in 2020

Businesses have become smarter and more expansive over the past few years. Thanks to technology, we can now have the best of services and brands available to us in a matter of minutes. You can get almost anything online. The best way to monetize your idea and build a venture is to advertise it on the internet. However, plain old blog posts and text content won’t do. The customers want something more than that. Try incorporating video, images, and infographics in your content to make it more palatable. Here are some of the top 7 video marketing tips for the year that you should definitely try out;

Videos are easier to consume

Videos are an overall better medium for marketing than plain content. This is because in video-based ads the customers can enjoy the dual benefits of audio and video. And unlike text posts and blogs you don’t have to invest a lot of time and effort in understanding the message. Videos are hence easier, better, and far more interesting form of brand promotion.

Videos have become increasingly popular over the past few years. In fact, about 83% of the marketers and industry experts believe that digital branding has become the next big thing on the internet. This has driven more traffic to websites and also contributed to customer engagement and conversion rates immensely.

Advertisements are video-centric

Because of the increase in the appeal of video content even the plain ads posted by Google and other search engines are becoming video-centric. Social media has become one of the biggest platforms where people view video-based content. If you want your brand to become more visible and popular then enhance its social media ranking. Also, try adding sound and subtitles to your video. This would expand its reach and make it approachable to a wider demographic. People from all over the world can now check your content out, irrespective of their nationality and language.

Advertisements are video-centric

Facebook is the most lucrative platform

Facebook has been a social media giant for quite some time now. And looking at the current trends and numbers, it is safe to say that Facebook will continue ruling the social media scene. More than half the people spend their time on Facebook. Also, the platform is no longer just a place to meet new people and post. It has introduced new aspects for eCommerce that have helped entrepreneurs widen their reach. You can create local ad campaigns, focus on your target demographic, and more on Facebook.

YouTube is a growing space for video content

YouTube is another extensive and growing space for video content. In fact, the platform has become one of the most engaging and popular video streaming platforms on the internet. Anyone can upload content online. Also, it doesn’t cost a dime for people to view content on YouTube. The markets earn money by collaborating with brands. Business holdings and brands approach the popular content creators on social media. These people are chosen because of their online presence, followers and general appeal. Influencer marketing is a huge part of video-based advertising. Studies have proved that over half the marketers online will want to turn to influencers when it comes to promoting their services.

The increasing popularity of social media stories

One of the latest trends in social media is the stories that we see these days. Almost every platform from Facebook to WhatsApp and even Instagram has now incorporated this feature on their platform. These stories are temporary and last for but 24-hours. Plus, after 24-hours, the stories automatically get deleted. This is a great choice for people who want to post short-term video-based campaigns.

Social media stories are a lucrative way to spread the message for a short while. Also, social media stories engage more customers and have overall more visibility. You can even check the number of people who have viewed your stories. People can even send you messages and reactions personally

Always add text tags and descriptions

SEO services are one of the most important aspects of online businesses that you should consider. In this day and age, simply having a website is not enough. Their number of websites on the internet has increased at a drastic pace. It is very easy for your posts to get lost in this influx of content. Now, search engines now have an ingenious way of ranking and analyzing websites. Having a high SEO rank would mean you have more visibility online.

Now, search engines cannot real graphic content. Always add text tags and plain text descriptions to make the content accessible. Google, for instance, can read video content only when you back it up with descriptions.

Customers prefer a personalized approach

There was a time when generic advertisements would work in keeping the customer invested. Today, we see an increase in the need for specialization. People now demand more personalized content that caters to all their needs. This increase in appeal for customization has fashioned the recent marketing trends of the time. If you have video-based campaigns, ensure that it is optimized for mobile phones.

More and more people have been using mobile phones for their online browsing needs.

– statista

Ecommerce ventures have to pull up their socks and become more compatible with mobile devices. Ensure that your content adjusts with the screen size and resolution of the device. Also, have a look at the demand metrics to determine the trends of the industry. Have a good idea about what the customer wants and offer the same to them.

The bottom line

Video ads are a great source of revenue for your business. They are eye-catching, engage more customers, and give you better leads for sale conversions. And contrary to popular belief, video content doesn’t require a lot of technical expertise as well. You just need to master a few platforms and apps for editing and you’re sorted. Affordable, intuitive, simple, and user-friendly, video marketing is a profitable choice.